Rolex and Davis Jewelers History

Engineered for deep-sea exploration, the Sea-Dweller 4000—waterproof to a depth of 4,000 feet—is launched. Henry Davis’ great-grandson and namesake, Hank, joins the grocery-turned-sporting goods store full-time. By this time it was called Davis & Son, and had traded in its produce and wares for gemstones. Hank’s passion for jewelry would ultimately fuel the change and expansion of the family.

At the same time Rolex first conceives and assembles the innovative 4130 chronograph calibre movement, the Davis family conceives and assembles something of its own. Hank Davis wanted to give the Louisville jewelry buyer a shopping experience that was previously nonexistent in the city. Believing that the environment, atmosphere and customer experience is just as important as the product, Davis Jewelers on Hurstbourne Blvd. was born and would host its grand opening in 2001—officially making it Louisville’s largest fine jeweler.

Committed to its mission of luxury and accessibility, Davis Jewelers proudly begins carrying Rolex watches.

Having served Rolex customers in Louisville for ten years, Davis commenced vast improvements to the store to enhance his clients’ Rolex experience. The dramatic renovation leads Davis Jewelers to become the first store in the state of Kentucky to have a showroom consistent in caliber with Rolex’s own.

Given its humble beginnings, Davis Jewelers’ status as Louisville’s largest fine jeweler is one it’s proud of. Davis Jewelers’ commitment to its clientele is evident in the expansion of its service offerings—now proudly including a fully authorized watch shop, and on-site watchmaker.